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    Newsletter Issue #888: Apple and Meeting Product Deadlines

    December 5th, 2016

    Once upon a time, I placed an order for a brand new car intended to showcase an innovative engine technology that promised to revolutionize the industry. It was the early 1970s, and I was anxious to acquire a Mazda RX-2, with the Wankel rotary engine. It was due to arrive in the northeast U.S. as […]


    Newsletter Issue #589: Apple Exploits Our Need for Instant Gratification

    March 14th, 2011

    I understand the need for wanting something now, and it’s not just an attractive fellow member of our species. Back in the late 1960s, I took a test drive in an innovative motor vehicle that masqueraded as a simple compact car. It was the Mazda R100, the first mass-produced car that contained the Wankel Rotary […]


    In Search of a Millisecond

    January 26th, 2011

    To put things into perspective, don’t forget that a millisecond is a thousandth of a second. It takes 300 to 400 milliseconds for your eye to blink, and I don’t expect you can measure it on your stop watch. Back in the 1970s, I drove a mundane-looking but innovative car, a Mazda RX2, which featured […]