Guest Editorial by David Biedny Editor’s Note: David Biedny is a leading digital effects, graphics and multimedia expert. His writing, educational efforts, multimedia and special effects work have enjoyed global exposure. He is considered by many longtime industry players to be one of the technical and creative pioneers of personal computer-based multimedia. Sometimes you have […]

I don’t take TV ads very seriously. Some are mildly entertaining. Except when I’m watching a live broadcast, however, I’m too busy whizzing past them with my DVR’s fast forward function. Unless the claims are overtly bogus, rather than just mildly questionable, I don’t give them much attention. But this doesn’t happen if you’re Apple […]