This question may seem self-contradictory, but I have a point to make. Back in the mid-1990s, there were so many models of Macs to choose from, it was usually near impossible to pick one from the next. Even Apple’s own executives would fail this test. This was particularly true with the low-end Performa series, the […]

When it comes to Apple’s marketing team, they certainly know how to stoke the fires. Indeed, the tech press can’t stop talking about it. I can’t stop talking about it. In fact, I devoted a fair amount of time during my two-hour session on Craig Crossman’s nationally-syndicated Computer America radio show recently to what this […]

I know. You are going to think that I’m just playing my own game here, to get lots of hits with a lurid title, but I’m perfectly serious. If you examine Apple’s usual public relations ploys in handling new product announcements and other matters, you might even agree with me. Let’s go back to last […]