I’m sure many of you won’t be surprised to learn that there’s a growing perception that Steve Jobs will never return to Apple, at least to his full-time job. The best compromise appears to be that he’ll select someone to be permanent CEO, perhaps acting CEO Tim Cook, and that Jobs will assume some sort […]

More than two months after Steve Jobs took his extended hiatus to recover from his various health issues, some members of the tech media, clearly in desperate search for a story, are suggesting that Apple no longer has any creativity left. The illusion they present is that Steve Jobs was the one-man band who managed […]

You’ve probably read those reports that PC sales are widely expected to contract this year by nearly 12 percent. This should come as no surprise, considering the shaky economic climate. As with autos, owners of personal computers will try to stick with the ones they have, spending money on upgrades rather than on replacement hardware. […]

You know a lot of the media and financial analysts out there write a troubling amount of copy suggesting that Apple is truly missing the boat if they don’t try a particular marketing strategy, or produce a certain product. While I am not above making a few suggestions myself from time to time, I don’t […]