Through a large part of Apple’s history, it has focused primarily on the higher-cost, fully-outfitted professional models, with prices to match. As a result, profits were kept high, but sales figures weren’t so terrific. Sure, Apple made occasional forays into the consumer market, but not with such great results. The Performa series comes to mind. […]

Up until that rumor explosion in December, some things were absolutely certain about Apple. For one thing, Steve Jobs would never allow the company to sell a cheap Mac or a cheap iPod. There was no profit in it, and it was better to get large profit margins and remain a boutique computer company. This […]

For years, diehard Windows users, and that includes some technology writers, have pronounced Apple dead and buried. It’s not that Apple hasn’t at times contributed to the speculation. But a company that has loads of cash in the bank and shows good profits each quarter isn’t on life support. At the same time, the market […]

The prospects for an entry-level Mac, which I am calling the iMac mini, has taken a life of its own. Even the mainstream press has picked up on the rumor, which is a surprising development indeed. Of course, Apple never comments on such things, and the fact that it’s closed for the holidays only fuels […]