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    Another Cheap Apple Product Rumor

    February 11th, 2009

    So only a few weeks ago, Apple COO (and acting CEO) Tim Cook announced that it’s not in Apple’s DNA to build cheap junk. But that’s nothing new, as he and Steve Jobs have been saying the very same thing for an awfully long time. You’d think that some folks would get the message. Despite […]


    Do You Really Want an Apple Label on All This Stuff?

    October 23rd, 2008

    It’s hard to believe how many product lines used to bear the Apple logo — or at least the rainbow-colored version that was in vogue in the last century. The original PostScript laser printers, known under the collective moniker of LaserWriter, came from Apple, although the guts of the early versions were actually built by […]


    Microsoft Resorts to Desperate Measures to Boost Vista

    August 21st, 2008

    Imagine if you were the CEO of the world’s largest software company, and that some of your products had shares of upwards of 90% in certain market segments. You are sitting at the top of the mountain, reasonably secure in your knowledge that there were no credible competitors out there, and that your place in […]


    Not a Rumor: Why Apple Might Release Pro Desktops Early

    June 30th, 2006

    Not so long ago, a lot of us suggested that the Mac Pro, the expected successor to the Power Mac, would probably be announced in August during the keynote at the WWDC. It makes sense, since the newest updates to Intel’s chip line will be in full production. But wait just a moment! Maybe we’re […]