In recent years, Apple has turned topsy-turvy for long-time Mac users. Whereas the Mac used to be the cash cow, now it’s relegated to third-rate status, just behind the iPad when it comes to quarterly revenues. So there’s been the wrongheaded perception that Apple doesn’t care about Macs anymore, and would just as well have […]

The other day, I read yet another story about a lingering Apple problem, the inability to merge that dreaded Apple ID with another in your household or business. Certainly the problems are obvious: Licensed content purchased under one Apple ID doesn’t work when you login with another. This is particularly true of movie downloads, since […]

When Apple gave up on using feline names for operating systems, it’s probably true that some Mac users were skeptical about how OS 10.9 Mavericks would turn out. Was this the sign of a new direction for Apple, or just a decision about nicknames? For the most part, I expect the latter. Compared to Lion […]

If you look at the history of Apple’s stock price, even over the past decade, you’ll see it has gone way up, reached a peak, and declined substantially. Last year, it exceeded $700 for a while, until all the bad news, mostly false, overwhelmed the message of Apple’s record sales. Even when the company essentially […]