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    Is This a New Year’s Resolution?

    January 13th, 2011

    Just moments before I started writing this article, I listened to an ad on a local talk station that aptly summarizes the Mac versus PC argument in less than a minute. The announcer asked whether the listener would finally follow their New Year’s Resolution to fix serious problems on their PC? What problems? Well, slow […]


    Newsletter Issue #579: Mac Virus Fear Mongers Are Up to Their Usual Tricks

    January 3rd, 2011

    In one of this cute and funny Mac versus PC ads, which are sadly no longer being produced, the Mac personification, as portrayed by actor Justin Long, reminded the PC (as portrayed by John Hodgman), that there are over 100,000 Windows viruses, but not on the Mac. Now this particular phrase became controversial, because you […]


    The Safety Through Obscurity Myth

    March 23rd, 2010

    In the early days of the Classic Mac OS, we had a few virus infections. I recall working at a design studio in the late 1980s, when we’d get loads of floppies that were infected by a so-called desktop virus. Without going into boring detail, the malware embedded itself into the desktop files used by […]


    Apple’s Other Advertising Partners

    February 1st, 2010

    The other day I saw what appeared to be an ad for the iPhone, depicting a new app that allowed you to manage your auto insurance policy. But rather than segue to the telltale Apple logo, it turned out that this was actually commercial for GEICO, complete with that lizard-like puppet that serves as the […]