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    The Dirty Little Secret About Cheap PC Boxes

    June 1st, 2006

    Despite all the back and forth discussion about whether Macs are more expensive than equivalent Windows PC’s, it’s not always easy to argue against just buying something real when the budget is tight. So people run into the local discount store, and take home a $399 computer, complete with monitor, keyboard and mouse. Let’s forget […]


    Consumer Reports: Will They Ever Learn?

    November 19th, 2005

    The December issue of Consumer Reports is typically a holiday shopping guide. From vacuum cleaners, to personal computers, you’ll learn about the latest and greatest. Well, more or less that is. Once again, Apple is both praised and given unfair treatment at the hands of the anonymous editors and writers of CR. In distilling the […]


    A Warning to Apple Computer: First Impressions Count

    August 20th, 2005

    Imagine you heard lots of hype about a certain new product, you were tempted, and finally you took the plunge. You brought one into your home or office, or perhaps both. And then you sat back, satisfied that you’d made the right decision, at least for a short while. Then things changed. You encountered unexpected […]


    The Tiger Report: Apple’s Secret Operating System

    May 14th, 2005

    So what did you think when you first read that headline? Right, that I’m going to tell you something about a future version of Mac OS X, or at least that’s the initial impression. But that’s not the case. I have something else in mind, and I’ll get to the point very quickly. You see, […]