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    A Warning About Mac Security Fear Merchants

    September 22nd, 2008

    You’ve heard the same sad tale over and over again: Now that Macs are finally becoming really popular, it’s inevitable that malware will soon infect this platform in a significant way. Just you wait, and all this crying wolf will soon become up close and personal. No tilting at windmills, but real, honest to goodness […]


    Apple’s First Impression Dilemma

    September 3rd, 2008

    All right, try to put yourself in the shoes of someone who has never purchased an Apple product, or perhaps did so way back when, but later migrated to the Dark Side. In recent months, you have been exposed to endless articles and ads about the joys of Macs, iPods and the ever-so-popular iPhone. Now […]


    The Mac Myth Report Revisited!

    August 25th, 2008

    A long time ago, someone said that the more things change, the more they stay the same. Despite the incredible market share gains Apple has made with Mac sales around the world, people still denigrate the platform is irrelevant, and doomed to failure. Sure, we don’t hear the “Apple is dead” claims so much anymore. […]


    Newsletter #453 Preview: Consumer Reports Again
    Shows How Not to Convert PC Users to Macs

    August 3rd, 2008

    So Microsoft promises to do its best to work with its PC maker partners and somehow give Windows users more of a taste of the Mac experience. Once again, the Redmond giant isn’t so much interested in bettering Apple with its products. It’s only too happy to come a little closer, if it can. That […]