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    The Mac is Really Back at Apple

    June 8th, 2017

    Let’s not forget that Apple Inc. used to be known as Apple Computer Inc. But in 2007, with the launch of the iPhone, the word “Computer” vanished. What changed? It’s not that Apple suddenly stopped making Macs, or didn’t built other products over the years. Don’t forget that the original PostScript printer, the Apple LaserWriter, […]


    Of Cars and Trucks and iPads and Macs

    March 16th, 2017

    In response to recent columns about the iPad, some of yous have explained your priorities. You may find valuable uses for your iPads, but others can’t go past a Mac to get things done. It’s very clear you may have different priorities depending on what you need to accomplish, and your preferred methods to perform those tasks. I’ve made it quite clear […]


    What About the iPad Use Case?

    January 6th, 2017

    While recording this weekend’s episode of The Tech Night Owl LIVE, I had to wonder just how long it would be feasible for Apple to build Macs. As it stands, sales are down, but in large part that may be due to the fact that there were very few upgrades through the September quarter. Indeed […]


    What Do You Expect from a Mac Upgrade?

    December 22nd, 2016

    It’s very clear that Mac users are really feeling left out these days by the dearth of product upgrades from Apple. Some of you may have read the Bloomberg piece that claims that the Mac platform is getting short shrift. But CEO Tim Cook now asserts there are great things for desktop computers in Apple’s […]