There’s a classic battle in force now. One that weighs Apple’s rights to keep its product plans secret, and the desire on the part of not just Mac users, but the entire technology press, to know just what those plans are. There have been legal skirmishes, as most of you know, and it may take […]

To some, the new MacBook is five months late. The rumor sites predicted its arrival at Macworld Expo in January, but we got the MacBook Pro instead. However, spending two grand on a note-book computer isn’t so easy for many of you, and the aging iBook line wasn’t the best possible alternative. This time, Apple […]

One thing is certain and that is that Apple maintains tight-fisted control over information about the company. When it comes to new products, the entire marketing process from press release, to contacts with media and ads, is carefully orchestrated. And the results have usually been highly successful. Product announcements that would be routine at other […]

Yes, it’s several months away, but it’s not too early to continue my round of speculation as to what Steve Jobs will unveil during his WWDC keynote this year. Some of it you’ve heard already, but I’m going to add some additional elements that I think carry a high degree of probability. Well, at least […]