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    Should Apple Remove the Gloves?

    October 4th, 2007

    The best way to observe the state of the so-called computer platform wars today is to look at the ever-popular Mac and PC spots, where two friendly dudes banter about the advantages or otherwise of their chosen operating system. At the end, you come away with the impression that the personifications of the Mac and […]


    Newsletter #403 Preview: Can You Depend on Product Reviews Anymore?

    August 19th, 2007

    Over the years, I’ve complained about Consumer Reports and its reviews of personal computers, particularly Macs. It’s not because they necessarily print false information, but incomplete reports, simplified to make it acceptable to what they regard as a non-technical audience. But that also makes it extremely deficient and of little use if you really want […]


    Does Apple Really Listen to You?

    August 16th, 2007

    Yes, I know Steve Jobs often says that this feature or another was added to a Mac or the Mac OS because customers asked for it. I would normally be inclined to agree with him, because Apple does offer ways for you to send your feedback on their products, and certainly the return of some […]


    Newsletter #398 Preview: When is the Best Time to Buy a New Mac?

    July 15th, 2007

    A couple of months back, a friend called and asked me whether it was a good time to buy a new iMac. I thought about it for a moment, and I was ambivalent about an answer. You see it’s not quite as easy as it used to be to guess Apple’s moves. As you probably […]