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    The End of the Bunker Mentality

    October 18th, 2006

    It’s taken 22 years, but being a Mac user no longer carries the baggage it used to carry. Back in the old days, when I went into an electronics store and asked about a Mac product, I was told that nobody uses those things, there’s no software for it, and wouldn’t I prefer a “real” […]


    WWDC 2006: What You Can Expect from Apple and Others: Take Two!

    March 18th, 2006

    Yes, it’s several months away, but it’s not too early to continue my round of speculation as to what Steve Jobs will unveil during his WWDC keynote this year. Some of it you’ve heard already, but I’m going to add some additional elements that I think carry a high degree of probability. Well, at least […]


    The Secret of Getting Maximum Mac OS Performance: Go Intel!

    March 18th, 2006

    What if Apple had switched to Intel processors at the very beginning of the Mac OS X era? This may seem a perfectly absurd question, but stay with me now. From a practical standpoint, it may have had disastrous results for developers. Imagine the pain they underwent moving their products from Classic to Mac OS […]


    How Apple is Changing Expectations: No, It’s Not a Secret!

    February 18th, 2006

    As the first MacBook Pros begin to ship, there is no mystery why Apple continues to trump its rivals. Back in January, when the Intel-based laptop was first introduced, two versions were described and a February delivery date was promised. And you know about promises from computer companies. Microsoft, for example, hasn’t done very well […]