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    Crafting Apple in Your Own Image

    September 7th, 2009

    It’s very easy to tell a company what you want them to build and what features to include. Apple gets huge numbers of wish lists from you and me — and then goes off and does its own thing anyway. Actually, despite what some might claim, Apple really and truly does listen to its customers, […]


    Newsletter #502 Preview: Despite What Some
    Troubleshooting Sites Say, Some Things Really Do Just Work

    July 12th, 2009

    A few years back, Mac users would regularly check troubleshooting sites for the latest information on hardware and software bugs, along with sage advice on what was needed to fix the problems. That was before CNET acquired MacFixIt (notice that I’m not putting a link here), which was, in turn, acquired by CBS. This isn’t […]


    The Microsoft Rip-off Report: Pay and Pay Again

    June 25th, 2009

    Well, the pricing for buying Windows 7 has been officially announced, in case anyone cares. Understand that Apple has already informed users of Mac OS X Leopard that they can upgrade to Snow Leopard for a mere $29. Since most of the Intel-based Mac user base is using 10.5, you can regard that as, essentially, […]


    So Maybe Apple Didn’t Cave on Pricing

    June 18th, 2009

    I really find it humorous to read some of the chatter about Apple Inc. that suggests they were forced kicking and screaming to slash prices on their uber-expensive note-books at the WWDC. The theory goes that Apple looked at the sales reports and concluded that potential customers were rebelling at paying an Apple Tax, particularly […]