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    The Tiger Report: Apple’s Secret Operating System

    May 14th, 2005

    So what did you think when you first read that headline? Right, that I’m going to tell you something about a future version of Mac OS X, or at least that’s the initial impression. But that’s not the case. I have something else in mind, and I’ll get to the point very quickly. You see, […]


    The Apple Price Myth: Will They Ever Learn?

    April 30th, 2005

    The short answer is no, but I should explain myself. I have written several articles on this topic. Each time I believe someone is listening and that maybe, just maybe, I’ll see a smaller number of stories that indulge in myth-making about how expensive Macs really are. Then I open a copy of, say, Consumer […]


    The Tiger Report: Anticipating Your Favorite Features

    April 16th, 2005

    Did you have a chance to test drive Tiger at an Apple event? Or maybe you have spent hours combing through the information Apple has posted on the subject. Perhaps you’re poised to join the party on the evening of April 29th when Tiger hits the ground running. Regardless of how you’ll regard Apple’s latest […]


    All Right Macs Are Slow and Expensive

    April 2nd, 2005

    Did I get your attention? All right, some of you are no doubt poised to pounce on me because of this outrageous statement, and I wouldn’t blame you if I believed it. But I don’t! Actually I believe quite the opposite, that the issues of performance and price are not relevant, and haven’t been in […]