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    Returning to the Mac

    October 13th, 2011

    If you’ve read the blogs, online news sites, or even your daily paper, you might believe that Apple builds nothing but iPhones and iPads. The media wonders whether the iPhone 4s, with the same exterior as the iPhone 4, will succeed despite being a minor upgrade, even though the nature of the upgrade is quite […]


    The Lion Report: So Why Isn’t it Mac OS X Lion?

    July 22nd, 2011

    There’s a quiet branding change in Apple’s promotion of Lion. While the press releases and even the new About This Mac window still refer to 10.7 as Mac OS X, Apple begun to move towards the OS X label instead; yes, without the word Mac. Compare that to the way the iPhone OS became iOS […]


    Complaining Without Cause

    December 8th, 2010

    So there’s an article on CNN Money (link not worth providing) that aims to criticize Apple for suggesting lame solutions for those who feel abandoned because the Xserve is being discontinued and, worse, failing to really convey the message that they understand the concerns of business customers. For those who care, the Xserve was Apple’s […]


    Newsletter Issue #566: The iPad is Cannibalizing PC Sales Except When it’s Not

    October 4th, 2010

    As industry analysts look to the drop in sales of netbooks, there has been the assumption that the people who used to purchase those dreadful shrunken PCs are opting to buy iPads instead. That has been a growing meme in a number of tech columns. That is, until a recent survey from the NPD Group […]