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    About Mac Performance

    June 20th, 2014

    So after Apple introduced a cheaper iMac, a 21.5-inch model, for $1,099, it didn’t take long for the first tear-downs and benchmarks to appear. So we know, for example, that upgrading is impossible even if you take it apart. The 8GB RAM is soldered onto the main board, for example. But the target users probably wouldn’t […]


    Apple and Product Saturation

    January 30th, 2014

    Once upon a time, it was a very rare thing to see anyone with an Apple product. Consider all those years where the Mac barely made a dent in the PC business, and many people who did use Macs were often regarded as being just a little weird. Well, maybe I just took it personally, […]


    Newsletter Issue #631: Just When is Your Mac Too Old?

    January 2nd, 2012

    Over the years, I’ve tended to acquire Macs on two-year cycles, since that’s usually how long it takes for the newest model to be substantially faster and more productive than the older machine. The intermediate updates, each year, tend to be far more incremental, although Apple’s upmarket approach version of the iMac, which debuted in […]


    Newsletter Issue #624: Those Silly Surveys

    November 14th, 2011

    So a survey is published this week claiming that growth of Mac OS X Lion is unaccountably stagnating. A marketing firm, known as Chitika, has released the survey, which alleges that growth in Apple’s new OS, after an initial spurt, has slowed down seriously. If true, you’d think Apple has a problem, but are these […]