When I read an article the other day that Macs were finally getting a better break in the June 2008 issue of Consumer Reports, in an article entitled “Best & worst computers,” I felt optimistic. Up till now, although Macs routinely get good marks in their tests, the magazine’s editors do little or nothing to […]

Although this conversation probably never took place, I can well believe the scene is playing out as if it did. One day, Steve Jobs and Google CEO Eric Schmidt, who sits on Apple’s Board of Directors, were having lunch and talking shop. In one of those fated eureka moments, they both devised a strategy that […]

Way back when, during the nasty 1990s, Apple had so many models, it was doubtful that any single company executive could identify all of them without a cheat sheet at hand. Even salespeople, who earned commissions on the hardware they could move, would have similar difficulties. But it wasn’t just the hardware proliferation disease that […]

Lots of pundits are content with putting the words “Apple Inc.” and “proprietary” in the same sentence. A lot of that is, of course, due to the tight vertical integration of all of their products, from the iPod to Macs and Mac OS X. However, there is an awful lot about the Mac these days […]