All right, try to put yourself in the shoes of someone who has never purchased an Apple product, or perhaps did so way back when, but later migrated to the Dark Side. In recent months, you have been exposed to endless articles and ads about the joys of Macs, iPods and the ever-so-popular iPhone. Now […]

Consider what Steve Jobs said in his widely-quoted employee memo about the failed rollout of MobileMe, that Apple could have waited somewhat longer to make sure things were working properly before transitioning from .Mac. He clearly had a point, but he really isn’t going far enough. You see, it has been clear to me for […]

Depending on your point of view about a situation, you can either kick someone when they’re down, or support them and give them a reasonable amount of time to recover. Since Apple Inc. is at the top of the world these days, you can bet that any problems they encounter will be amplified. After all, whatever […]

A long time ago, someone said that the more things change, the more they stay the same. Despite the incredible market share gains Apple has made with Mac sales around the world, people still denigrate the platform is irrelevant, and doomed to failure. Sure, we don’t hear the “Apple is dead” claims so much anymore. […]