You know the story. Apple repeats it nearly every quarter when reporting Mac sales, up or down. About 50% of the people buying one are new to the platform; most are presumably Windows switchers. Now I’m not altogether sure where Apple gets its data. Perhaps people just registering a Mac for the first time are […]

The other day, I heard a TV ad for sunglasses using the term “HD,” as if to indicate that what you saw would be more accurate because of the special type of lenses being used. Of course, it’s all nonsense, but HD has become a buzzword that conveys the illusion of something better. Now with […]

These days, companies will frequently file patents about each and every thing they can as a defensive measure. That’s because there are loads of sharks (or patent trolls) in the waters just waiting to file infringement lawsuits, particularly in certain districts in Texas that seem to attract such actions and provide a high degree of […]