You just know that Apple can’t catch a break. If new products have lots of new features, we’ll it’s too many. There will be lots of bugs, and customers will face plenty of aggravation as a result. But if it appears that things haven’t changed that much, Apple is criticized for having lost its innovation mojo. So we […]

Over the years, I’ve read about loads of reasons not to buy anything from Apple, or at least to be deeply concerned about what the company is doing. While there’s plenty of room for different opinions, one hopes the facts don’t change. But sometimes things become so murky that simple marketing or branding exercises can turn into […]

For years, Apple has been attacked for selling luxury, overpriced gear. Year in and year out, the same arguments are made, that you can buy an Android smartphone and a PC running Windows for far less than anything from Apple. Therefore, greedy Apple is being predatory about pricing. You are paying too much to immerse yourself […]

Some time before the acquisition sayf NeXT returned Steve Jobs to Apple in 1996, he was asked to comment on the state of the company. He mentioned something about milking the Mac for all its worth until it was time to move on the next great thing. I can’t cite the article so many years later, but […]