Apple’s marketing people might have put themselves on a shaky footing when they downplayed the susceptibility of OS X to malware in those Mac versus PC ads. While pointing to over 120,000 viruses on the Windows platform, the ads used the phrase (to quote approximately), “but not on Macs.” But that statement was strategically weasel-worded. It […]

It’s inevitable. Steve Jobs’ footprint on Apple was so large, so all-encompassing, that it’s hard to look at the company he co-founded without feeling his presence. Certainly Apple’s situation before Jobs returned for his second coming is a key reason why. In the early-to-mid-1990s, Apple went through several incompetent CEOs, the strategy was failing, and […]

As you might expect, the critics are coming out of the woodwork struggling to find things wrong about Apple’s third-generation iPad. Certainly, the attempt by Consumer Reports to paint the best-selling tablet as somehow defective because of an alleged heat problem failed miserably. In the end, CR gave it a top rating, but just barely […]

When Apple went to glossy screens on the iMac and note-book models, a groundswell of protest erupted from some customers. Yes, glossy screens were brighter and more vibrant. At the same time, they were highly susceptible to room reflections. To some, it was a non-issue. To others, it became one huge distraction, and made it […]