Curious that the death of Apple has been forecast for a couple of decades now. Sure, Apple got real close once, with a near-death experience in the 1990s. It has been reported that Apple was mere months away from going belly up. But that was long ago and far away, and it’s impossible to believe […]

The conventional wisdom, such as it is these days, has it that Apple no longer craves professional content creators, such as audio engineers, video editors and others who traditionally buy Mac Pros, Final Cut Pro and the Logic Studio audio production suite. There’s even a published report from Europe suggesting that the Logic programming team […]

When asked why Apple’s iconic gear isn’t assembled in the U.S., Tim Cook has pointed out that some of the components are actually built in America. In his recent interview at the AllThingsD Conference, Cook explained that “The glass on your iPhone is made in a plant in Kentucky.” He also said that “the engine […]

It seems that Apple’s critics keep using the same playbook. They repeat the same tired old arguments in a desperate hope that, after a while, the dire predictions will somehow come true. Just today, in fact,  I read a piece suggesting that “Apple remains the best company in the world but it’s starting to show […]