As Microsoft prepares to shed 18,000 employees, you’d think the company’s marketing team would be working overtime to boost income and shore up weaker products. Instead, it doesn’t appear that any lessons have been learned from the ongoing failure of the Surface. Now in a previous round of Surface ads, Microsoft touted the ability to run […]

Consider the situation. There isn’t a whole lot of new stuff coming out about Apple. We’re in that ephemeral hole between the last Apple announcement, a minor MacBook Pro with Retina display refresh and the forthcoming releases of a new iPhone, iOS 8 and OS X Yosemite. Sure, it appears that a detente may be […]

In past years, the release of a new OS from Apple has meant a few weeks of aggravation, first with point-zero bugs and, just as important, the fact that loads of third-party apps just don’t work, or are partly functional. So it’s often a good idea just to wait till things settle down. But for […]

There’s no dispute that the lack of serious Mac refreshes this year can be blamed on Intel. The new Broadwell chip family, using 14 nanometer dies, is late to the party. The chips that Apple requires for Macs aren’t available yet, and that may push those refreshes off to 2015. So to make do, Apple […]