Must Apple be number one at everything it does? Does being number two — or three for that matter — mean the company has somehow failed? Hardly. With record revenue and profits, it certainly doesn’t seem that the company is confronting potential failure at every turn. But it’s not always the market leader. Take the […]

So before the iPhone X came out, there were oh-so-many complaints about an expected starting price just shy of $1,000. It was the most expensive mainstream smartphone, although the critics were pushing it. After all, the Samsung Galaxy Note 8 wasn’t all that much cheaper, particularly when you paid for one on a monthly basis. […]

Over the years, I’ve read about loads of reasons not to buy anything from Apple, or at least to be deeply concerned about what the company is doing. While there’s plenty of room for different opinions, one hopes the facts don’t change. But sometimes things become so murky that simple marketing or branding exercises can turn into […]

Apple is often accused of being late to the party. Other companies come out with a feature that appears to be a great fit for Apple. But no Apple gadget has it, and thus the criticisms are endless. Why can’t they do it too? Have they lost their edge? But one of the key differences between Apple and […]