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    Newsletter Issue #1052 — Apple Places You in Upgrade Hell

    March 6th, 2024

    Most of you are aware that I have been around the Apple universe since the 1980s, so maybe I know one or two things. I know, for example, that despite its claims or illusions to the contrary, Apple is not your friend. It is a multinational profit-making corporation that pays a little more than lip […]


    Newsletter Issue #1025: So Apple Isn’t Warm and Fuzzy

    November 8th, 2021

    For many, Apple is the counter-culture company, or one of the remaining firms to fit into that category. No doubt that feeling revolves around the two founders, Steve Jobs and Steve Wozniak. Indeed the first project they delivered, before there was such a thing as an Apple Computer, was a blue box. That was a […]


    Newsletter Issue #972: Has Apple Become an Old, Boring Company?

    November 22nd, 2018

    Our image of Apple, Inc. has long been that of a maverick company that defies the conventional wisdom and goes its own way. Here’s to the “crazy ones” indeed! In the old days, the most famous example was the Macintosh personal computer. Where computers in the early days used an arcane text-based interface, paying lip […]


    So the Apple Watch is a — Success!

    February 7th, 2018

    Let me put my cards onto table. Although I have worn wristwatches since I was maybe ten years old, I have not bought anything particularly expensive. Even when I had a decent amount of spare cash to buy something fancy, I’ve opted for the relatively cheap. Maybe it’ll have a few extra geegaws and such, […]