So only a few weeks ago, Apple COO (and acting CEO) Tim Cook announced that it’s not in Apple’s DNA to build cheap junk. But that’s nothing new, as he and Steve Jobs have been saying the very same thing for an awfully long time. You’d think that some folks would get the message. Despite […]

I find some of the tidbits presented by so-called media analysts simply fascinating from a particularly perverse point of view. Take a commentary by Scot Finnie, the editor-in-chief of Computerworld, a sister publication to Macworld. You can certainly forgive Finnie for having the temerity to believe he knows how Apple should be run, since I’m […]

You know that Apple clearly has no interest in honoring the 25th anniversary of the Mac. The event wasn’t mentioned during Philip Schiller’s keynote at Macworld Expo, nor in the recent quarterly financial conference with industry analysts. The latest ads don’t harken back to the original 1984 commercial that attracted so much attention at the […]

At one time, Apple had to endure the accusation that they were overcharging for their products. You had to pay the alleged “Apple Tax” if you went Mac, whereas the PC was clearly a whole lot cheaper. Well, these days that’s not quite true. When you compare a Mac with name-brand PCs with similar hardware […]