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    Why Should Apple Take on a Company With Declining Hardware Sales?

    May 17th, 2017

    It certainly makes sense for the rumors to ramp up ahead of Apple’s WWDC. You know there will be new versions of the company’s various operating systems, with the emphasis on macOS and iOS. But there has been sparse speculation about the new features, less than usual for this time of year. Perhaps that’s because hardware is […]


    The 2017 WWDC: The Speculation Begins

    May 10th, 2017

    So Apple has done what’s needed to jumpstart speculation about what is coming from the company for the rest of the year. Invitations have been sent to selected journalists for the June 5th WWDC keynote. As the rumors about the next iPhone continue to take shape, talk about macOS 10.13 and iOS 11 will begin to assume prominence. Will […]


    Time Machine: Apple’s Missed Opportunity?

    May 5th, 2017

    When Steve Jobs originally debuted Apple’s Time Machine app in 2008, it was presented as a solution to one of the biggest problems with using a personal computer. Most people never do backups, and Jobs quoted some terribly poor percentages for the time, in the low double digits. It wasn’t a surprise to me. Although […]


    Some False Assumptions About Apple

    April 27th, 2017

    In recent columns, I’ve covered at length the attempts by the tech media to present the just-released Samsung Galaxy S8 smartphone as not only superior to the iPhone 7 but more advanced than the unannounced iPhone 8. The latter is obviously an absurd comparison. But what bothers me most is that the Galaxy S8’s known flaws […]