When a company withholds information about future products, you can bet that, if that company makes good stuff that’s hugely popular, the rumor mills will be actively trying to figure out what’s going on behind the scenes. So it stands to reason that Apple, the most prosperous tech company on the planet by various measures, […]

While there is surely lots of anticipation about the next iPhone, and even perhaps the iPad 3, though it may nine or ten months away, I wonder about the pent-up excitement over that expected MacBook Air revision. Sure, the MacBook Air, resurrected from relative obscurity with a smart refresh last year, has been a shining […]

In 2005, Apple announced a mostly unexpected processor transition, from PowerPC to Intel. This decision wasn’t made lightly, or because Intel had a better sales team, or because Steve Jobs was friendly with Intel’s CEO. The real reason was that the PowerPC had become to be a dead-end for Apple. The highly touted G5 was […]

Some time back, a few people decided to post some Tweets and blogs erroneously claiming that I expected Apple to stop building the Mac Pro then and there, or in the not-too-distant future. As regular readers of these columns realize, I’ve said no such thing. While I have addressed a possible future end to Apple’s […]