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    Apple Counters the Mac is Dead Myth Yet Again

    June 15th, 2012

    So after hearing that “conventional wisdom” about the Mac dying or just being ignored spouted again and again by some supposedly knowledgeable tech pundits, it does appear from the WWDC this week that this is just not so. Rather than cut back on OS X development, for example, Apple has accelerated it to an annual […]


    The Danger of Jumping to Conclusions About Apple’s Plans

    June 14th, 2012

    I suppose it all started with the release of Final Cut Pro X. Apple threw out the playback for its professional video editing app, and many video editors who depended on FCP for their workflows howled. Yes, they had good reason at the beginning, because Apple had to dump mission-critical features to get the first […]


    The WWDC Report: Let the Spin Start

    June 12th, 2012

    There has been so much speculation about what Apple would announce during the WWDC keynote that I hesitated to take much of it seriously. But I will focus on the reality and some of the key fictions, and maybe a few just-misses. But the opening, with Siri doing the intros, was certainly in keeping with […]


    Preparing for the Oh-So-Busy WWDC

    June 7th, 2012

    As the media prepares for whatever Apple Inc. will reveal at next week’s WWDC, the speculation is mounting that this might be one of the most all-encompassing events in years when it comes to new product intros. Yes, we know about the Mac OS X, with expectations for a final or release candidate of Mountain […]