When Apple released a totally new version of Final Cut Pro last spring, at a bargain basement price of $299.99, a frightening number of video editing professionals howled. How dare Apple destroy their work tool in order to expand the market to consumers? This unfortunate decision struck many as similar to what Apple did when […]

It’s a given that, when Intel’s Ivy Bridge processor lineup debuts some time this spring, there will be new Macs to go along with that product introduction. So you’ll see more performance, and lower power consumption. Intel’s now-decent integrated graphics may even get a little more decent. Now Apple sometimes makes special deals with Intel […]

As you might imagine, the last few weeks have been filled with speculation as to what Apple, with Tim Cook at the helm, will do in 2012 to upend the tech industry. But the real question is whether Apple needs to make any deep changes in order to remain hugely successful. By changes, it’s not […]

Those industry analysts seem to agree that Apple is headed towards a stellar quarter as we near the final holiday shopping period. There will supposedly be record numbers of iPhones and Macs sold, therefore supporting Apple’s predictions of amazing revenue and profits. That is the good news. But there might be a little cloud in […]