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    Great Apple Conspiracies Abound

    February 8th, 2017

    It’s true that reactions to Apple are polarizing. In recent days, I’ve written perfectly ordinary articles about possible future Macs, and received comments from readers who are concerned that Apple isn’t building the Mac of their dreams. These responses have extended across two articles so far, and perhaps this column will be the third. So let’s end […]


    Apple’s Positive Spin on Things

    February 3rd, 2017

    It’s nice to know that the Apple Watch reportedly hit record sales in the December quarter. It was a banner year, says CEO Tim Cook, except that we can only infer actual sales by looking at the total numbers in the “Other” category in Apple’s financials. From the very beginning, Apple opted not to let […]


    Is the Mac Falling Behind Windows?

    January 26th, 2017

    If you can believe recent sales estimates from Gartner, Mac sales over the past year fell about twice as much as the average for PC sales. This may be particularly disconcerting, since Apple has long claimed that the rate of growth of the Mac has exceeded the overall PC market. That was mostly true until the […]


    Waiting for the Next Mac

    January 19th, 2017

    If early estimates for the likes of Gartner and IDC are correct, Mac sales appear to have stabilized during the holiday quarter. This came after a decline for several quarters, possibly because of the overall erosion of PC sales, and no doubt partly because Apple has apparently been stingy about upgrading these machines. Or maybe […]