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    Mac Sales Up, Surface Sales Down

    May 3rd, 2017

    One of the more interesting results in Apple’s March quarter financials was not iPhone sales. I’ll get to that soon. Instead, it was the growth of Mac sales. Despite the fact that only one new model was refreshed in recent months — the MacBook Pro — sales increased slightly from 4.03 million to 4.2 million. But total revenue […]


    The 2018 Mac Pro (???): Why is it Taking So Long?

    April 18th, 2017

    So if you take Apple at its word, the next Mac Pro is being developed as we speak, but it won’t arrive this year. That said, there has been some speculation it might not arrive next year either, but it’s not as if Apple would offer too many specifics. I will take Apple at its […]


    Plotting the Mac’s Demise

    April 13th, 2017

    After reading about Apple’s promises about commitment to Macs, I got to thinking about a politician caught with doing something unsavory. With their hands in the cookie jar, they might first deny they’ve done anything wrong. If you don’t believe the denial, it’ll become more emphatic. But when confronted with the failure of their excuses to […]


    Newsletter Issue #906: Things Apple Will and Won’t Do

    April 10th, 2017

    Ahead of that sudden, unexpected, call to Apple headquarters this past week, in which several tech reporters engaged in chitchat about the future of the Mac, there was speculation as to what they might be up to. Certainly it seemed as if, by inattention alone, Apple had decided to allow the Mac Pro to just […]