I’m often amazed how polarizing the issue of Apple’s pricing policies can become. The conventional wisdom is usually that anything with an Apple label on it is overpriced. It has to be, considering the company takes huge profits from sales. So where are the cheap iPhones, iPads, and Macs? And how dare Apple consider charging […]

I don’t want to consider the crazy developments in the world of politics, where the definition of “fake news” depends on your belief system. Instead, let’s look at the crazy developments in the tech world, where Apple is always failing or about to, and supposedly successful products really aren’t successful after all. In yesterday’s column, I […]

It certainly makes sense for the rumors to ramp up ahead of Apple’s WWDC. You know there will be new versions of the company’s various operating systems, with the emphasis on macOS and iOS. But there has been sparse speculation about the new features, less than usual for this time of year. Perhaps that’s because hardware is […]

To understand what Apple is doing with the iMac, you’ll want to recall where it all began. I’ve mentioned this before, but I was there when it started, as a member of Apple’s Customer Quality Feedback program, which allowed Mac users access to software and, on occasion, hardware. Well, in the spring of 1998, Apple […]