It may not have been noticed, but Mac prices have, to a degree, been trending downward. It started with certain configurations of the MacBook Pro with Retina display last year. Earlier this year, a tiny refresh of the MacBook Air brought with it prices that were $100 less. That was more significant, because it brought […]

A day before the event happened, there was growing speculation of a minor refresh for the MacBook Air. The chatter centered on a very modest processor upgrade, using the very same Haswell chip family that powered the 2013 versions. And, on Tuesday morning, it happened. It was a sort of 100/100 deal, with processor speeds […]

This week, the tech blogs and the tech pages in many newspapers will be filed with news of all the supposedly wonderful things that are being presented at the Consumer Electronics Show in Las Vegas. But this is very much an annual ritual where loads of would-be products are on display, but many will never […]

So there’s a story this week that raises yet another theoretical question, which is whether Apple plans to somehow enter the tablet price wars and sell iPads real cheap. It doesn’t matter where the story originated, since it doesn’t deserve a link. But there’s a long study of tumbling prices of tablets,  wondering how Apple […]