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    Apple Makes a Smart Pricing Move

    February 14th, 2013

    In the wake of statements from Apple CEO Tim Cook that the company seriously considers ways to lower prices, they did just that. In an unexpected move on Tuesday, Apple cut the price of the entry-level 13-inch MacBook Pro with Retina display by $200, to $1,499. The 15-inch version remains at $2,199, but gains a […]


    The Apple Report: Time to Return to Sanity?

    January 29th, 2013

    For one day, at least, it appeared as if the Wall Street freakout over Apple’s past and future prospects might be abating. The stock price had begun to soar way ahead than the market, increasing by nearly ten dollars per share at the end of the trading day, but that could be a blip. Predicting […]


    A Mini with Maxi Impact

    October 24th, 2012

    All right, so Apple’s huge worldwide network of component suppliers has made it just about impossible to keep secrets. So, there weren’t many surprises to be had at Tuesday’s Apple event in San Jose, CA, where the iPad mini, a fourth generation iPad, and some new Macs were introduced. One thing is sure: Tim Cook […]


    About Those Alleged iPhone 5 Production Problems

    August 23rd, 2012

    So let’s see now. The rumor sites have it that Apple will move to in-cell display technology for the iPhone 5. This scheme combines the touchscreen with the LCD, which should make for more efficient production, and thinner components. According to published reports, Apple recently received a patent  for technology “integrating the layered structure of […]