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    Another Look at the 10.6 Value Equation

    July 2nd, 2008

    Since I wrote my first article suggesting whether Apple should just give away Snow Leopard or make it a low-cost upgrade, many of you have written some cogent comments on the subject. You see value in what Apple is doing to improve Mac OS X, even if there aren’t a lot of surface changes or […]


    A Fast Look at the Apple Hardware Upgrade Equation

    May 8th, 2008

    Way back when, during the nasty 1990s, Apple had so many models, it was doubtful that any single company executive could identify all of them without a cheat sheet at hand. Even salespeople, who earned commissions on the hardware they could move, would have similar difficulties. But it wasn’t just the hardware proliferation disease that […]


    Newsletter #438 Preview: Maybe Macs Are Appliances After All

    April 20th, 2008

    In the old days, it seemed a rather formidable task to upgrade from one Mac to another. For one thing, you had to figure out what files to keep and which to transfer to the new model. Even with easy networking, this was a complicated process of manual labor to which I didn’t look forward, […]


    Newsletter #437 Preview: Tell Me Apple: Why Did You Do That?

    April 13th, 2008

    You most likely know that the newest iteration of the MacBook Pro uses Intel’s powerful and energy-saving Penryn processors. You also know that some of the touchscreen tricks from the iPhone and MacBook AIr have been transplanted to the touchpads of the MacBook and MacBook Pro. Adding the Multi-Touch feature allows you to, for example, […]