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    Speculation, Not Rumors

    December 31st, 2010

    I gather there are some of you who assume that, because something is published, it must be true, even if it comes from a site that posts rumors. This can become a trifle irritating when the report ends up being only partly true, or completely false. When you read an erroneous story, you might wonder […]


    Is the MacBook Air the Future of Portable Macs?

    December 2nd, 2010

    There are published reports that Apple’s once moribund MacBook Air lineup has begun to sweep the sales charts after the recent upgrade. Apple’s store isn’t showing sales rankings these days, but Amazon was listing the $999 entry-level model as bubbling under the Top 10 when I wrote this article. Of course such figures change from […]


    A Look at the PC Junk Factor

    November 26th, 2010

    On several occasions, Apple executives have been famously quoted as saying, in response to questions about matching the prices of cheap PC gear, that they didn’t know how to make junk. Of course, the critics will usually claim Apple is run by a bunch of greedy so-and-sos and all they want to do is extract […]


    Yes, Folks, Apple Can Price Aggressively

    November 19th, 2010

    Apple’s stock took a bit of a hit a few weeks back when they disclosed, during their conference call with financial analysts, that profit margins would be down this quarter. All this despite the fact that the company was still tallying record sales and profits. Of course, low profit margins for Apple are extraordinarily high […]