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    The Apple Processor Report: ARM Versus Intel?

    May 10th, 2011

    In 2005, Apple announced a mostly unexpected processor transition, from PowerPC to Intel. This decision wasn’t made lightly, or because Intel had a better sales team, or because Steve Jobs was friendly with Intel’s CEO. The real reason was that the PowerPC had become to be a dead-end for Apple. The highly touted G5 was […]


    Apple, Auto Makers, and Regular Updates

    April 29th, 2011

    There is a fairly standard routine for product refresh cycles in the auto industry. After a major model upgrade, in which the sheet metal and inner workings are extensively redesigned, the manufacturers take a breather (or start work on the next major revision). Annual updates for the next few years will tend to be incremental. […]


    Why Buy a New PC When You Get a Mac?

    April 22nd, 2011

    One of the more telling statistics from Apple’s quarterly financials this week is the fact that Mac sales are still growing ahead of the overall PC industry quarter after quarter. This time, Apple recorded a 28% sales boost over the same quarter last year, while the PC industry remained flat. Now maybe such arcane issues […]


    Apple Plays the Game: Beat the Street!

    April 21st, 2011

    Just hours ahead of Apple’s release of their financial statements for the March quarter, there was a story about how badly the supply chain interruption in Japan would hurt the company. This is a concern that’s been speculated on for weeks since the tragic earthquake and tsunami, considering that Apple depends on suppliers in that […]