• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: MacBook Air

    Apple Continues to Marginalize the Mac Pro

    August 5th, 2011

    Some months back, I wrote a piece suggesting that the high-end Mac Pro workstation might be on the long-term endangered species list. In other words, Apple won’t continue to build them indefinitely, that they ultimately planned to phase out the line, but I also didn’t expect that to happen for at least a few years. […]


    Apple Continues to Upset the High Price Myth

    August 4th, 2011

    For years, Apple has been credited (or blamed) for charging premium prices for their products. In many cases, the critics were right, but only until you actually compared the hardware and software with the competition. Suddenly, the prices ended up being highly competitive. The situation changed considerably with the arrival of the iPad. Apple continues […]


    The Lion Report: The Recovery HD

    July 27th, 2011

    The scenario isn’t uncommon. Your Mac is suffering from constant crashes, or other system anomalies, so you decide, or a technical support person suggests, that you reinstall the OS. In the past, this wasn’t so serious an issue. You got your most recent system DVD, mounted it, and launched the installer. With Lion the rules […]


    Soaring iPad and iPhone Sales Lead Apple’s Quarterly Revenues

    July 20th, 2011

    Zooming way, way past Wall Street estimates, at least for the most part, Apple announced Wendesday that its third-quarter profits soared nearly 125% over the same quarter last year, to $7.31 billon, or $7.79 per diluted share. Total sales through June 25, 2011 reached $28.57 billion. As I said, way, way ahead of Wall Street […]