As you might imagine, the last few weeks have been filled with speculation as to what Apple, with Tim Cook at the helm, will do in 2012 to upend the tech industry. But the real question is whether Apple needs to make any deep changes in order to remain hugely successful. By changes, it’s not […]

Those industry analysts seem to agree that Apple is headed towards a stellar quarter as we near the final holiday shopping period. There will supposedly be record numbers of iPhones and Macs sold, therefore supporting Apple’s predictions of amazing revenue and profits. That is the good news. But there might be a little cloud in […]

Some time back, I wrote a commentary suggesting that, one of these days, Apple might give up on the Mac Pro, for essentially the same reason that the Xserve is no more. If customers aren’t buying them in sufficient quantities to justify production, Apple isn’t going to produce. Period. Unfortunately, a few online pundits misrepresented […]

Just the other day, I heard an interview with former “PC” character John Hodgman, the actor/writer who played the fall guy in those now-discomtinued Mac Versus PC ads. Turns out that Hodgman is a Mac user in real life, and, I suppose, most people thought of him as the more sympathetic person on those ads, […]