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    Consumer Reports Still Lives in a Bubble

    February 8th, 2012

    For several years, I have written at great length about the problems that arise when Consumer Reports tackles tech gear. Yes, the magazine has a stellar reputation, in large part because tested products are all bought retail, they don’t take ads from other companies, and don’t even allow those companies to quote CR reviews in […]


    The Living in the Past Department: So Ultrabooks Are Something New?

    February 2nd, 2012

    There was an article this week that proclaimed so-called “Ultrabooks” as “The Next Big Thing in Portable Tech,” as if such products are brand new and thoroughly innovative. Such stories were inspired by the pomp and circumstance of the presentations of these thin and light note-books during the recent Consumer Electronics Show. In case you […]


    Another Look at Apple’s Quiet Success

    January 13th, 2012

    The conventional wisdom has it that PC sales flagged over the past quarter, with more and more customers looking at sexier gadgets, or just buying smartphones and tablets. HP suffered more than most, with a case of corporate musical chairs and the lack of a sensible strategy about their PC division. According to a Gartner […]


    Attention Apple: Please Don’t Make it Too Complicated

    December 30th, 2011

    When Apple was really down in the dumps in the 1990s, their strategy seemed to make no sense. Efforts to build an industrial-strength operating system to replace the aging Mac OS had come up short. There were many Mac models, often with only slight variations, bearing different model names. It got so confusing even company […]