A day before the event happened, there was growing speculation of a minor refresh for the MacBook Air. The chatter centered on a very modest processor upgrade, using the very same Haswell chip family that powered the 2013 versions. And, on Tuesday morning, it happened. It was a sort of 100/100 deal, with processor speeds […]

So there’s a story this week that raises yet another theoretical question, which is whether Apple plans to somehow enter the tablet price wars and sell iPads real cheap. It doesn’t matter where the story originated, since it doesn’t deserve a link. But there’s a long study of tumbling prices of tablets,  wondering how Apple […]

Over recent months, there have been several published reports claiming that Apple is testing a larger iPad. The very latest claim comes from an alleged “first-tier display supplier,” indicating displays are currently being built ahead of a launch date expected in early 2014. On the surface at least, that would appear to be credible, although […]

All right, you know the score. Apple earns lots and lots of money selling gear that is generally regarded as premium priced. Sure, you can say that Apple’s prices are competitive when you compare, say, a MacBook Air with one of those UltraBooks from Dell or HP. But when it comes to those 7-inch tablets […]