The launch of the first Mac mini in 2005 came in response to the question of whether Apple would ever build a cheap Macintosh computer. During a quarterly conference call with financial analysts the previous October, Apple executives, asked that question, said that Apple doesn’t build junk. At $499, the first Mac mini, with a […]

For a while, many Mac users felt abandoned by Apple. The critics said that, since Apple makes roughly 60% of its revenue from iPhones, other products are being given short shrift. It would seem to mean that Apple didn’t care about 40% of its business. But is that even remotely true? Certainly there’s no evidence […]

I’m often amazed how polarizing the issue of Apple’s pricing policies can become. The conventional wisdom is usually that anything with an Apple label on it is overpriced. It has to be, considering the company takes huge profits from sales. So where are the cheap iPhones, iPads, and Macs? And how dare Apple consider charging […]

Let’s not forget that Apple Inc. used to be known as Apple Computer Inc. But in 2007, with the launch of the iPhone, the word “Computer” vanished. What changed? It’s not that Apple suddenly stopped making Macs, or didn’t built other products over the years. Don’t forget that the original PostScript printer, the Apple LaserWriter, […]