Amid all the comments about Apple’s less-than-stellar sales performance in the last quarter, there have been suggestions on how Apple might fix things. Some were dumb, such as suggesting that the iPhone 7 needs to be a more compelling update. It’s dumb because we do not know what features or performance levels an iPhone 7 will […]

You have to wonder just how bad Apple’s situation must be — at least in the minds of certain skeptics. After all, every real or perceived setback must be a symptom of a fatal disease. Perhaps Apple got where it is today as a fluke, a few happy accidents over the years. How could that […]

Apple’s notebook of the future, the MacBook, was introduced with a flourish last spring. A big deal was made of its slim and light form factor, the “stepped” battery that provided for higher capacity and reasonably long battery life. Oh, and this was Apple’s first foray into USB-C, an implementation of the USB 3.1 standard. […]

This is an old story. In the mid-1990s, there were so many Mac product variations, even executives couldn’t tell them apart without a cheat sheet. I’m serious. So you had the consumer lineup, the Performa. There were minor model differences with various memory or processor configurations, and sometimes a model would be exclusive to a specific chain store. […]