For years, Apple has been attacked for selling luxury, overpriced gear. Year in and year out, the same arguments are made, that you can buy an Android smartphone and a PC running Windows for far less than anything from Apple. Therefore, greedy Apple is being predatory about pricing. You are paying too much to immerse yourself […]

The crystal ball readers and rumor sites had a big day Monday when Apple CEO Tim Cook and crew delivered the WWDC keynote. Of of the things they predicted will come to pass, and there were a some added goodies that are welcome if not earth-shattering.. One prediction that failed was the hope for new hardware. Refreshed […]

The news might have come as a shot across the bow. In the last quarter, notebooks featuring Google’s Chrome OS — or Chromebooks — outsold Macs, but not everywhere. But this is certainly being touted by Google fans as evidence that the Mac is on the way out, that Chromebooks are taking over. But it’s […]

Let’s look at a couple of facts, one confirmed by Apple, the other suggested in a recent survey, which indicates that price cuts will do wonders to the company’s revenue prospects. In the first case, there’s the iPhone SE. The price starts at $50 less than its predecessor, the iPhone 5s. But it contains most […]