If you’ve purchased a Mac in recent years, you may have considered buying the latest and greatest. But it doesn’t seem as if much has changed. While the iPhone of every other year looks different, Apple can keep the same Mac form factor for years before it changes. If you bought a 2010 MacBook Air, you […]

All right, so Apple did release a product that might kinda sorta be referred to as a 12-inch MacBook Air with Retina display. Only it was called MacBook, signaling a new product generation, and it made the existing MacBook Air seem positively thick and heavy by comparison. But I get ahead of myself. Ahead of […]

The main course for Apple’s media event on Monday, March 9th is well known. You’re going to “Spring Forward” to the official Apple Watch rollout. This is a given, and there are loads of questions yet to be answered about Apple’s contender in the smartwatch market. And what about battery life? Will it be possible […]

It’s likely that Apple Watch sales won’t match expectations right away even though it might be hugely successful. There’s too much anticipation, and that can be a dangerous thing, though it’s likely that the initial publicity will attract early adopters. It’s also likely there will be an Apple media event late next month, or early in […]