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    Newsletter Issue #991: They Assume Owners of New Apple Gear Don’t Know Much

    May 3rd, 2020

    Way back when, tech gear wasn’t all-so-easy to use. Even Macs, the “computer for there rest of us.” In those days, they were packed with several thick user guides. And, yes, I did read them, cover to cover, several times in fact. Maybe I was a glutton for punishment. Not that it made me an […]


    Newsletter Issue #990: Are Cheaper Apple Gadgets Coming?

    April 27th, 2020

    For years, Apple gear has been regarded as expensive, sometimes in the luxury class. Thus owners of such products were regarded as well-off, elites, or people who just didn’t understand the value of a dollar; well, make that whatever currency you use in your country. I know that when I first brought a Mac into […]


    Newsletter Issue #988: So is Apple Preparing Another Processor Switch?

    April 20th, 2020

    As much as some people complain that Apple is spending too much time resting on its laurels — particularly with the iPhone and certainly the Mac — change has been a constant for the company over the years. In article in AppleInsider about how the Apple II saved Apple, Steve Jobs is quoted as saying […]


    Newsletter Issue #987: Apple and the Failing Upgrade Argument

    April 17th, 2020

    The best way for me to put this in perspective is to turn back the hands of time to my early days as the owner of a personal computer, in the mid-1980s. In those days, I was in a position to upgrade frequently, even though it was fair to say that I could put off […]