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    About the Installed Base

    February 23rd, 2017

    Typical of Apple’s iOS releases, users of iPhones and iPads upgrade in droves, with hundreds of millions running the upgrade within just a few months. So according to data from the App Store that’s available to developers, as of February 20, Apple reports that 79% of these devices have been upgraded to iOS 10 so far. In […]


    Will There Be a Spring Apple Event?

    February 22nd, 2017

    Apple didn’t deliver as many product updates in 2016 as many expected. While there were new iPhones, with the surprising release of an iPhone SE to meet demand for a small handset, the Mac didn’t get a whole lot of love. The MacBook got a minor spring refresh, although the fall introduction of the MacBook […]


    Is Apple Pushing iPads Again?

    February 21st, 2017

    Now despite the fact that Mac sales are stable, and the iPhone is growing again, the iPad has remained a drag on Apple’s numbers. Profits are surely high, but sales keep dropping, quarter after quarter, after reaching a peak in 2013. The main question is why? Were iPads disappointing to all those millions of people […]


    Welcome to the Rounding Error

    February 17th, 2017

    A few years ago, a certain industry analyst firm suggested that Windows Phone, or whatever Microsoft intended to call it, would be the second most popular mobile platform on the planet by now. Seriously. Obviously somebody spent a little too much time reading Microsoft’s press releases of hope and change and didn’t consider the reality. […]